Streamline the Lead Process

Find the fastest route from prospect to customer. Simplify the process.

Lead Management

Develop prospects more effectively.

Unify lead management processes across marketing and sales.

Track Activity

As prospects are acquired, track their engagement and score them accordingly. You can even use this information to put them in a nurture campaign designed around their identified interests, buyer persona or specific behaviors.

Prioritize Outreach

Gauge each lead’s readiness to buy based on their lead score. Once a lead reaches the predefined threshold, it’s automatically routed so sales can act at the right time.

Empower Sales

Sales will be empowered to customize conversations with full visibility to the lead’s interactions–every email they opened, link they’ve clicked, webpage they visited, event they attended and more. And, if a prospect isn’t quite ready, sales can send them back to marketing for further nurturing–all from inside the CRM.

Featured Blog
Don’t Let Your Leads Go to the Graveyard: 4 Ideas for Re-engagement
Featured Webinar
Follow My Lead – Lead Management Made Simple
Featured Blog
When Is the Right Time to Pass a Lead to Sales?

Lead Scoring

Not all leads are created equal.

Deliver actionable lead intelligence to your sales team.

Scoring Models

Determine which leads have the most potential and when is best for sales to reach out. Create a single scoring model, or build multiple models based on market segments that continuously evaluate lead behavior. Score based on web activity, emails, forms, social and demographics. And, you can even degrade scores over time due to absence of activity.

Sales Integration

Take action once leads have been evaluated. Through CRM integration, the sales department is automatically alerted when customizable thresholds are met.

Featured eBook
Lead Scoring Best Practices – How to get started
Featured Blog
Hitting the Bull’s-eye with Effective Lead Scoring
Featured Case Studies
Highland Solutions

CRM Integration

Bring together marketing and sales.

House all marketing data in your CRM and enable a bidirectional workflow.

Sync Data

Form entries, page visits, ad clicks, emails opened – there’s a lot of data generated from marketing efforts. Make sure your data is put to good use and readily available through automatic syncing into your CRM.

Two-way Feedback

The old way of marketing is very linear – leads are pushed to sales. Salesfusion’s integration with the top CRMs gives sales one-click access to all relevant lead information and the ability to route leads back to marketing if they aren’t ready to convert.

We Integrate to all your Major CRMs

We have native integrations with your major CRMs and if you’re using something else, we have an open API.

Featured eBook
Three Solutions You Can’t Live Without
Featured Blog
Taking the ‘mis’-erable out of sales & marketing misalignment
Featured eBook
Marketing Automation and CRM Integration: B2B Best Practice

Track the Buyer's Journey

Know how close each prospect is to converting.

Leverage buyer engagement data in both marketing and sales.

Real-Time Visibility

Marketing efforts should be tailored to prospects in different stages of the buyer’s journey. Having real-time activity tracking allows you to see engagement as it happens inside both Salesfusion and your CRM. A graphical timeline shows you where prospects are in the buyer’s journey and how they are engaging with you across channels.

Nurture Programs

Depending on where a prospect is in the buyer’s journey, your sales team can trigger the appropriate action. Contacts can be added or removed from different nurture programs – all through the CRM.

Featured Blog
Breaking Down the Buyer’s Journey for SMB Marketers
Featured Case Study
Featured Blog
4 Tips to Optimize the New Buyer Journey


Create Campaigns


Analyze Results

Contact Sales